Marketing shouldn’t be complicated—it should be clear, intentional, and aligned with real business goals. We apply strategic thinking with a human touch, creating marketing that actually makes sense. No overcomplicated jargon, no unnecessary fluff—just smart, effective communication.
We don’t believe in marketing for the sake of marketing. Every campaign, message, and brand strategy should serve a greater purpose—whether it’s building a meaningful brand, making a positive impact, or fostering genuine relationships with an audience. We create with intent.
At the core of every campaign, every brand, and every strategy, there are people. We put human connection above all else, crafting marketing that speaks to real needs, real values, and real emotions. Because when you connect with people, you create brands that truly matter.
Great ideas mean nothing without execution. We combine creativity with strategic insight, ensuring that everything we craft—from brand storytelling to digital outreach—delivers real value and measurable impact. Creativity without strategy is just noise, and we’re here to cut through it.
Honesty isn’t just a buzzword—it’s a business model. We work with brands that value open, ethical, and honest communication, both internally and with their customers. No misleading tactics, no empty promises—just real conversations that build trust.
Marketing should create, not consume. We help brands build sustainable, purpose-driven strategies that don’t just chase short-term wins but focus on long-term relevance. Whether it’s sustainable business models, ethical communication, or mindful storytelling, we believe in marketing that lasts.
With over a decade of experience in marketing, communication strategy, and creative entrepreneurship, Sabina Hondru is dedicated to helping businesses and brands grow with purpose. As the co-founder of Printoteca, Sticker Republic, T-Shirt Van, and Stereohip, she has built and scaled multiple creative projects gaining a deep understanding of the challenges and opportunities in the local creative industries.
Sabina specializes in marketing strategies for creative entrepreneurs, brand storytelling, purpose-led & sustainable marketing, agency management and optimization, digital outreach, and impactful content crafting. She empowers brands, whether they are solopreneurs, startups, or mature businesses, to connect authentically with their audiences and drive meaningful engagement.
” I believe marketing should be clear, ethical, and human—not just a pursuit of vanity metrics or a race for attention. At its core, marketing should make sense: it should respect the audience, align with real business goals, and create lasting value. Instead of chasing trends, I focus on building trust, fostering authentic connections, and driving sustainable growth. Through Hello Yellow, my mission is to make high-quality marketing support accessible to businesses of all sizes—whether you’re a solopreneur, a startup, or an established brand. Every business deserves marketing that is smart, strategic, and impactful, no matter its stage or scale.”
